Privacy Policy

Last Updated: August 17, 2026

At NY POS Group LLC, operating as Shift4US (“we,” “us,” or “our”), we are committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, interact with our advertising, or submit your information through lead forms — including forms on Meta (Facebook) and other advertising platforms. By using our website or submitting your information to us, you agree to the practices described in this Privacy Policy.

1. Information We May Collect

We may collect personal and business information that you voluntarily provide to us, including but not limited to your name, email address, phone number, business name, restaurant or business details, and any information you submit through our contact forms, lead forms, or consultation requests. This may also include information about your current point-of-sale system and monthly card processing volume, which helps us determine eligibility for promotional offers.

2. Why We Collect This Information

• To respond to your inquiries and requests for information
• To determine your eligibility for promotional offers, including the $5,000 switch bonus
• To provide information about POS and payment processing solutions
• To schedule consultations or product demonstrations
• To follow up with prospective customers about our services

3. Marketing and Customer Communication

We may use your information to send you marketing materials, product updates, special offers, and other communications related to our services. You may opt out of receiving marketing communications at any time by following the unsubscribe instructions in our emails, replying “STOP” to text messages, or contacting us directly using the information provided in the Contact section below.

4. Information Received Through Advertising Platforms

When you submit a lead form through advertising platforms such as Meta (Facebook), we may receive the information you provided in that form, including your name, email address, phone number, and any other fields completed. This information is used to follow up with you about our products and services, just as if you had submitted the form directly on our website.

5. Website Analytics, Cookies & Tracking Technologies

We use website analytics, cookies, and tracking technologies to understand how visitors interact with our website, improve user experience, and measure the effectiveness of our marketing campaigns. We may use advertising tools such as the Meta Pixel to deliver relevant ads to interested audiences and track conversions. You can control cookies through your browser settings, though disabling them may affect website functionality.

6. We Do Not Sell Your Personal Information

We do not sell your personal information to third parties. Your information is used solely for the purposes described in this Privacy Policy.

7. Sharing With Trusted Service Providers

We may share your information with trusted service providers and business partners when necessary to provide our services, respond to your request, or complete a transaction. For example, we may share your information with Shift4 (NASDAQ: FOUR), our parent technology partner, to set up your POS system or payment processing account. These providers are contractually obligated to protect your information and use it only for the purposes for which it was shared.

8. Data Security and Retention

We implement reasonable technical and organizational safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission, secure storage systems, and restricted access controls. We retain your information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Once your information is no longer needed, we will securely delete or anonymize it.

9. Your Rights — Access, Correction & Deletion

You have the right to request access to the personal information we hold about you, request corrections to inaccurate or incomplete information, and request deletion of your personal information. To exercise any of these rights, please contact us using the information provided in the Contact section below. We will respond to your request within a reasonable timeframe, typically within 30 days.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us using any of the methods below: